Summer Reading...

OK. Well, to kick things off, I bought a bunch of books:

Chris Andersen -- The Long Tail: Why the Future of Business Is Selling Less of More

Len Ellis --Marketing in the In-Between: A Post-Modern Turn on Madison Avenue

Henry Jenkins -- Convergence Culture: Where Old and New Media Collide

Thomas Frank -- One Market Under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy

Henry Jenkins -- Fans, Bloggers, and Gamers: Media Consumers in a Digital Age

Thomas Frank & Matt Weiland -- Commodify Your Dissent: Salvos from the Baffler

Joseph Heath & Andrew Potter -- Nation of Rebels: Why Counterculture Became Consumer Culture

So yeah. Fun Stuff! Hopefully, I will learn something as I plow through this stuff. But, I have a feeling it'll just leave me more confused...