OK. Well, to kick things off, I bought a bunch of books:
Chris Andersen -- The Long Tail: Why the Future of Business Is Selling Less of More
Len Ellis --Marketing in the In-Between: A Post-Modern Turn on Madison Avenue
Henry Jenkins -- Convergence Culture: Where Old and New Media Collide
Thomas Frank -- One Market Under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy
Henry Jenkins -- Fans, Bloggers, and Gamers: Media Consumers in a Digital Age
Thomas Frank & Matt Weiland -- Commodify Your Dissent: Salvos from the Baffler
Joseph Heath & Andrew Potter -- Nation of Rebels: Why Counterculture Became Consumer Culture
So yeah. Fun Stuff! Hopefully, I will learn something as I plow through this stuff. But, I have a feeling it'll just leave me more confused...
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